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 Costly Misconceptions

MISCONCEPTION #1: You should wait as long as possible before cleaning your carpets.

No. Dirt is an abrasive -- like sandpaper. Every time you step on your carpet, you grind
dirt into the carpet fibers. This cuts your carpet, just as if you had used a knife. This
cutting action causes your carpet to wear out faster. A dirty carpet will not last as long
as a clean carpet.  And while vacuuming helps -- by itself, it's simply not enough. The
longer you wait to have your carpet cleaned, the more damage you do to your carpet and
the faster it wears out.

MISCONCEPTION #2:  The only reason to clean carpets is to remove the dirt.

No. As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution,
cigarette smoke, car exhaust -- and hundreds of other chemicals. When you come into
your home you carry those pollens, bacteria, and chemicals in  your hair on your skin,
clothing and shoes. Not surprisingly, all those chemicals and toxins wind up in your
carpet. If you have allergies, asthma, emphysema, or other breathing problems -- one major
source of your problem could be the pollens, fungus, smoke and chemicals in your

MISCONCEPTION #3:  One method of carpet cleaning is as good as another.

No. The dry cleaning methods -- which are dry foam, dry chem, and dry
compound -- do not rinse your carpet in any way. Instead, they leave a residue.
You might say they clean your carpet only halfway. The most effective cleaning
method is hot water extraction.
Hot water extraction means a hot water cleaning solution under high pressure, is
forced into your carpet and then extracted out of your carpet. Shaw Industries, the
world's largest carpet manufacturer, recommends hot water extraction as the
primary method of cleaning carpets.
Carpet cleaners use one of two types of hot water extraction. If they use a large
unit that operates from a van or truck outside your facility, its called truck-mount
extraction. If they use a small unit that can be brought inside, it's called portable
extraction. Shaw's fist choice is the truck-mounted unit -- and it recommends the
small, portable unit only in areas where the truck-mounted unit won't reach.
The truck mount extraction cleans much better because it heats the water to a
higher temperature -- and shoots the cleaning solution into the carpet at higher
pressures -- which breaks up the dirt, bacteria, chemicals and pollens in the carpet.
Then the machine  uses high suction to draw the dirt and chemicals out of your
carpet. This is the method our company uses.

MISCONCEPTION #4: The company that offers the lowest price is the company
you should hire.

No. I've seen so many problems arise from lowest-bid companies that I suggest
you NEVER hire the company that quotes the cheapest price. The two most
common problems are:
(1) the price may not be for the services you  want performed. The company may
be equipped to remove only the dirt from your carpet. But you may want bacteria,
fungus, pollens, and tobacco residues removed as well.
(2) the price you see advertised may not be the price you pay. Many homeowners
have learned that the low price they saw advertised lasted only until the carpet
cleaner got into their home. Then they were pressured into paying a lot more for a
variety of add-ons.

MISCONCEPTION #5: Any honest carpet cleaning company should be able to give
you an exact price quote over the telephone.

I wish this were true, but it isn't. Honest, reputable carpet cleaning companies almost

never price carpet cleaning by the room. Instead, carpet is usually priced by the square

foot. So if you'd like us to tell you the exact cost of cleaning your carpet, I need to know

the exact number of square feet that you want cleaned. To get an accurate measurement,

we use a measuring wheel to calculate the exact size of the carpet area. To give you and

idea of how we estimate the cost of cleaning, here are three things we consider:
First, the type of carpet. Certain types of carpets are harder to clean than others.
Second, the amount of soiling. Carpet that hasn't been cleaned for ten years will
take longer to clean than carpet that was cleaned within the last six months.
Third, the amount of furniture we have to move, if you move your furniture, you'll
save money

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